Waldo – Intelligent alarm system for bikes

About Waldo

 

Stay connected to your bike

Waldo is an intelligent alarm system comprised of a device mounted on the bike and a mobile app. It’s designed to provide the ultimate protection against bike thieves. It focuses on prevention, so the device is visible on the bike to deter any potential theft attempts.

 

Loud alarm & notification

The device has an accelerometer that detects even the finest movements. If someone tampers with the bike, the device senses it and triggers a loud alarm. At the same time, the user is notified on his smartphone. The notification range is practically unlimited, since the device and app communicate via internet.

Signal block detection & GPS tracking

In the unlikely event that the user’s bike does get stolen, the device also has a GPS sensor. The user can track the bike’s location using the mobile app. Moreover, if a potential thief blocks the device’s signal, the user is immediately notified on his mobile app.

My contribution

 

Product strategy & positioning

  • Defined the target market and competitors
  • Conducted user tests and interviews
  • Defined and maintained the roadmap
  • Participated in key strategic decisions

Mobile app development

  • Coded the mobile app from scratch
  • Adapted the design for different screen sizes
  • Integrated various 3rd party APIs (e.g. Google Maps API)

Marketing & PR

  • Developed to go-to-market strategy
  • Optimised our user acquisitions channels
  • Ran social media and email marketing campaigns
  • Coordinated PR efforts

Business development

  • Pitched the company at local and international events
  • Managed the application process to startup-specific programs

Skills used

UX design

  • Wireframing 70% 70%
  • User flows & user interaction definition 70% 70%

Product Management

  • Verbal & written communication 90% 90%
  • Product strategy & prioritisation 85% 85%
  • Project management 90% 90%
  • Competitive analysis 70% 70%

Coding

  • Java 50% 50%
  • Git 60% 60%
  • Working with 3rd party APIs 70% 70%

Tools used

  • Android Studio
  • Eclipse
  • GitHub
  • Asana
  • Google Analytics
  • Microsoft PowerPoint
  • Optimizely

  • Crazy Egg

  • WordPress